W is for Wow effect

Hook users in as fast as you can

New users will often only try your app for a few seconds after downloading it. If they’re not amazed right away, they’ll leave the app and delete it.

You need to create a Wow effect™️ very quickly once the app is launched. In TextingStory, a user can write a couple messages and create video in a few seconds. I avoid showing complicated setting or onboarding menus at first.

Once the users are hooked, they can take their time to explore more complicated settings.

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