When an app is not bringing in serious money yet, focus on improvements you feel have a chance of changing the order of magnitude of the downloads or revenue you’re getting. There’s lots of advice out there about app marketing that will focus on optimizing existing revenue and they can be very time-consuming without being relevant for low-income apps.
AB testing, for example, is said to be worthwhile only with large user bases. You could earn a few $ more but it won’t change your life! Work on a killer feature instead 🔥