An ABC of Independent App Development Intro A is for “Apps” B is for Branding C is for Curious D is for Design E is for Enjoy it while you can F is for Friction G is for Google Play Store H is for Hype I is for Imitate J is for Journey K is for Keep it simple L is for Listen M is for Motivation N is for Niche O is for Organic P is for Pareto principle Q is for Quick and dirty R is for Region S is for Sell something T is for Time U is for Update anxiety V is for Virality W is for Wow effect X is for Multiply, don’t add Y is for You Z is for Zeitgeist